Plato Logic Limited
Beer Market Data from Beer Market Specialists. Sounds Logical.
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Specialist Beer Market Information
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Beer Market Data from Beer Market Specialists. Sounds Logical.
The yellow circle with the black pi symbol is a registered trademark of Plato Logic Limited
Specialist Beer Market Information
|
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|
Press Release, 5th November, 2008 World
Beer Market advances 5.6% in 2007; below 3% forecast for 2008. Global
beer consumption grew by 5.6% in 2007, but a sharp slowdown to less than
3% growth is currently forecast for 2008, according to Plato
Logic’s latest “World Beer Report”. Ian
Pressnell, Director of Plato Logic commented: “globally, the
beer industry nevertheless continues to deliver steady volume growth.”
The “World Beer Report” also includes 2015 and 2020 consumption
forecasts for over 200 individual markets. “We forecast global beer
consumption to reach 2.4 billion hectolitres in 2020, according to our
latest projections”, continued Ian Pressnell. China
strengthened its position as the world’s biggest beer market in 2007,
achieving record sales of 387mhl. China’s margin over the USA
stretched to over 130 million hectolitres, with Russia in ‘bronze
medal’ position. Chart – Top 5 Global Beer Markets, 2007
World’s
Leading Beer Markets, 2007, million hl (consumption) Source: Plato Logic Limited. Looking
at 2007 in more detail, Plato Logic again found East Europe a key
growth region, where volumes advanced by 11.6% in 2007, following 8.9%
in 2006. The
results from South America as a whole were again strong in 2007 (+6.6%),
a fourth successive year of growth for the region. Africa recorded 8.7%
growth in 2007. Growth of PET Further
evidence of the dynamic nature of the global beer market can be found in
the latest packaging and distribution trends. For example, the volume of
beer sold in PET (including PEN) grew by about 20% in 2007. “We have
also identified the global channel split, with around 68% of all beer
volume now distributed through the take-home market”, commented Ian
Pressnell. Top Brands A
Chinese brand is now in the top 3 for the first time, with Snow (range)
separating the two Anheuser-Busch brands, Bud Light and Budweiser. Chart – Top 10 Global Beer Brands (ranges)
World’s
Leading Beer Brands, 2007, million hl Source: Plato Logic Limited. Note: Bud Light
includes Bud range e.g., Dry, Ice Published
every year since 1994, the Plato Logic “World Beer Report” is
a standard source of reference and is used throughout the international
brewing and allied industries.
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